 ApproachThe FarWind method is designed to highlight success factors while launching new products and services in disruptive markets. It is original and goes beyond traditional approaches. It is based on the Meta-Disruption model that allows to characterize market disruptions and highlight related uncertainties. This model, combined with years of experience in disruptive markets, gives the FarWind method its unique attributes. The origin of the name FarWind comes from two words : - Far : distant. It expresses the desire to go beyond the commonly established vision of the market, - Wind : 1 - breath. It exalts innovation, 2 - gale. It is a source of energy
As the name suggests, the FarWind method goes beyond the vision perceived by most actors in the market. It highlights elements of innovation that will bring success and growth. Disruptive Markets Chronicle : Have a look at examples of market disruptions on Benoit Sarazin's blog : "Disruptive Markets Chronicle", by clicking here.
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