Our Mission :

Help you uncover opportunities in disruptive markets.

Companies often face market disruptions :

Technology disruption
When a new technology emerges, companies have to introduce new products based on this technology to protect or acquire a dominant position.

Regulation disruption
Companies yearn to be first at taking advantage of the opening created by a new regulation and to invade the new territory.

Business model disruption
The possibility of a new business model, such as "low cost", forces companies to react and adapt its own business model.

Customer behaviour disruption
Customers needs evolve and customer behavior may change in an unforeseen manner. That often leads to the creation of a new market. Companies must capitalize on these changes and take full advantage of the opportunity.

All these situations have two points in common: the need for quick results and the struggle to anticipate market trends. One thing is for sure: the recipes that made company's past successes may not lead to victory during times of disruption.

Disruptive Markets Chronicle :

Have a look at examples of market disruptions on Benoit Sarazin's blog : "Disruptive Markets Chronicle", by clicking here.