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Methodology
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The FarWind Method Anticipate market disruptions Disruptive Innovation can only develop if market conditions are favorable. It requires to search for weak signals announcing market changes and their timing. With the FarWind method, management teams can qualify if and when a Disruptive Innovation can succeed. Go beyond the market mental model Disruptive Innovation challenges the mental model that existing market players refer to. For management teams, considering a new mental model is tough as they can’t get their mind off the current model – it is proven right by past successes. With the FarWind method, they can conceive different possible models and select the most adapted one. Create a Diruptive Innovation A Disruptive Innovation takes form on the market as a novel offering. It is original both by the benefits brought to customers and the way the company provides products and services. With the FarWind method, teams can specify the different offering components. Create a new market and become the leader A Disruptive Innovation is so different from existing solutions that customers resist adopting it. Therefore traditional marketing techniques are ineffective. With the FarWind method, teams can overcome customers’ resistance. They can create a new market and become the leader.
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